When you apply for a job don’t you give them your resume? And what’s in that resume? Your best work right. You are trying to sell yourself to get the job. That’s personal branding. Did you know that you are doing it right now on sites like Facebook? Yep you got it. You think that Facebook is a personal playground for your friends and family. But your wrong. Your future employer will tap in to your Facebook profile and check you out.
Don’t think for a moment that your profile is closed and only your friends can see it. Your friends know people you don’t know – They know people you don’t know and one of them is friends with your future employer – And bang he’s in snooping around your private stuff. Now if you have a lot of stupid posts and photos on your wall or if you like some strange pages then you can be sure to kiss that job goodbye.
Social media is a great story about you – If your smart.
Be safe out there.